DSpace Collection:https://hdl.handle.net/10171/578132024-03-28T12:39:58Z2024-03-28T12:39:58ZCommunication, Activism and the News Media: An Agenda for Future Researchhttps://hdl.handle.net/10171/584222020-03-04T03:42:26Z2019-01-01T00:00:00ZTitle: Communication, Activism and the News Media: An Agenda for Future Research
Abstract: This study examines two central questions focusing on the news media and political change: How do we best understand the relationship between the news media and political change? How do we best understand the interaction between the news media and social movements? The analysis initially relates these two questions to three broad issues, exploring the importance of digital activism, stressing the need to examine issues related to power in order to fully grapple with these questions, and highlighting the ahistorical nature of research on digital activism and on disinformation campaigns. Following this discussion, the study defines a detailed agenda for future framing research, pointing to significant shortcomings in this perspective. These limitations include conceptual difficulties in the definition of frames, and the failure of many studies to analyze frame sponsorship and the centrality of resources in the ability to sponsor frames. Subsequently, this discussion focuses on the lack of attention to framing processes in most of the research literature, and the failure to consider emotions as an influence on framing. This study concludes by examining how engaged or activist research can address shortcomings in framing research. By revitalizing framing research, we can better understand the complex relationship between the news media and political change and between the news media and social movements.2019-01-01T00:00:00ZBrand activismhttps://hdl.handle.net/10171/584212020-03-04T03:42:04Z2019-01-01T00:00:00ZTitle: Brand activism
Abstract: In this work, brand activism is defined as a strategy that seeks to influence citizen-consumers by means of campaigns created and sustained by political values. It involves a transformation in corporate communication management and social responsibility practices, which borrows from those of social movements to contribute to the social production of identity of citizen-consumers. This corporate political shift involves the use of messages, slogans and content based on final (of common interest) or instrumental (linked to the industry in which they are applied) political values. Political behaviour does not operate in a vacuum but is the response to a change in values of the young generations employing digital technologies and demanding a different behaviour from global firms. However, these political advertising practices have been heavily criticised in the field of political economy, insofar as it is contended that they are impostures lacking authenticity. Thus, 45 campaigns were analysed to determine the characteristics of brand activism in this new socio-political context. From the results it follows that this activist practice, of Anglo-Saxon origin, is a relevant trend in political communication because it aligns individual identity, the management of public assets and corporate action in the political sphere.2019-01-01T00:00:00ZSocial Movements in Politics and the Media: The case of the Pro-underground railway Platform of Murcia in the 2019 local electionshttps://hdl.handle.net/10171/584202020-03-04T03:42:58Z2019-01-01T00:00:00ZTitle: Social Movements in Politics and the Media: The case of the Pro-underground railway Platform of Murcia in the 2019 local elections
Abstract: 15M was the first reaction by some of the most important social movements in recent years in Spain. It was the impetus behind the emergence of the ‘tides’ or movements dedicated to education and health issues. However, after a few years of social inaction, citizen movements seem to have revived thanks to the feminist demonstrations of 8th March 2018 and the pensioners’ protests because of their loss of purchasing power. In these times, when parliamentary majorities are in decline, it seems that citizen platforms are emerging as an alternative means of making their demands known to institutions. In the case presented in this study, the citizens of Murcia created a platform to demand that the Government comply with the plan for building the AVE railway tracks underground, as they had promised. Since then, the Citizen Pro-Underground Railway Platform has held several demonstrations and thanks to social networks it has developed a successful mass communication strategy. This study has been carried out in two phases and presents a quantitative and qualitative analysis of the Platform’s communication strategy. In addition, it aims to determine its level of participation in the political and media Twitter conversation ahead of the 2019 local and regional elections in Murcia.2019-01-01T00:00:00ZSocial mobilization and media framing in the journalistic coverage of oil survey permits in the Mediterraneanhttps://hdl.handle.net/10171/584192020-03-04T03:42:42Z2019-01-01T00:00:00ZTitle: Social mobilization and media framing in the journalistic coverage of oil survey permits in the Mediterranean
Abstract: The granting of hydrocarbon exploration permits in the Gulf of Valencia in 2010 brought thousands of citizens of the Valencian Community and the Balearic Islands to the streets until 2015 when the beneficiary company renounced to carry out the project. As in other cases of citizen protests, different concerns and positions were expressed in the media. Knowing the media frameworks around these projects is the main objective of this research. Specifically, the research looks to identify the presentation of positions for or against the risks and potential benefits, and to determine the presence of social mobilization as an information source in the coverage of the three reference newspapers in the affected area: Levante-EMV (Valencia), Mediterráneo (Castellón) and Diario de Ibiza. From the theoretical perspective of framing, the frames used in reporting are revealed in terms of the definition of the problem. The results of the analysis of 1,258 texts have made it possible to identify frames of benefit and risk, much more frequent on the latter, focusing on the economic risk for tourism and fishing, and above all, on environmental risk. The frame of benefit referred to the economic advantages that would reduce the dependence on energy, occupies a discreet place since, in this case, the main actors in the conflict -politicians and civil society- coincided in their arguments, both becoming protagonists of media discourse in their role as sources.2019-01-01T00:00:00Z