DSpace Collection:
https://hdl.handle.net/10171/58820
2024-03-29T15:08:39ZWill better performing health-care services have higher profiles and be more active on social media? A comparative study between hospitals from Colombia and Spain
https://hdl.handle.net/10171/59961
Title: Will better performing health-care services have higher profiles and be more active on social media? A comparative study between hospitals from Colombia and Spain
Abstract: Hospitals make increasingly more use of social media. The basic hypothesis of this study is that the more developed the health care services of a country are, the higher the communicative activity of its hospitals will be on social media. Moreover, the highest presence and activity on social media will be associated with the most prestigious hospitals in countries with fewer economic resources. The presence of the most prestigious hospitals in both Colombia and Spain on Facebook, Twitter, YouTube and Instagram are analyzed in this paper to either refute or to accept these hypotheses. Both countries have similar populations, but their economic and health care services differ greatly. The degree of activity on these platforms, the participation of Internet users, and the reputation of the hospitals are also studied. In total, 165 profiles are analyzed. The results are processed in a statistical software program and various tests establish whether there are significant relations. It was observed that the level of health-care services of the country was not correlated with the presence and activity of the hospitals on social media, nor with the interaction of Internet users. In addition, a correlation between social-media presence and reputation was detected in the country with the most developed health-care services (Spain). In conclusion, the fact that a country has more health-care resources neither implies that its hospitals have either a greater presence or are more active on social media, nor that the public interact more with those hospitals.; El uso de las redes sociales por parte de los hospitales es cada vez más alto. Este estudio parte de las hipótesis de que cuantos más recursos sanitarios tenga un país, mayores cifras de actividad comunicativa en redes sociales tendrán los hospitales y que en los países con menos recursos económicos los hospitales más reputados son los que concentran la mayor parte de la presencia y actividad en redes sociales. Para aceptarlas o refutarlas, este artículo analiza la presencia en Facebook, Twitter, YouTube e Instagram de los hospitales más reputados de Colombia y España, dos países que poseen unas cifras de población similares pero unas características económicas y sanitarias muy dispares. También estudia el grado de actividad dentro de estas plataformas, así como la participación de los internautas y la reputación de los centros. En total, se han analizado 165 perfiles. Los resultados se han introducido en un programa estadístico y se han realizado diversos análisis para conocer si hay relaciones significativas. Se observa que el nivel de prestaciones sanitarias del país no se correlaciona con la presencia y actividad en redes sociales de los hospitales, ni tampoco con la interacción de los internautas. Además, es en el país con más recursos sanitarios donde se ha detectado una correlación entre presencia en redes sociales y reputación. En conclusión, que un país tenga más recursos sanitarios no implica que tenga una mayor presencia y actividad en redes sociales por parte de sus hospitales ni que el público interactúe más con ellos.2021-01-01T00:00:00ZStudents’ perceptions on social media teaching tools in higher education settings
https://hdl.handle.net/10171/59959
Title: Students’ perceptions on social media teaching tools in higher education settings
Abstract: Young people use social networks extensively in their daily lives, and using social media is, without doubt, the media practice they do the most. Therefore, there are increasing efforts to include students’ use of social media outside the classroom into university learning practices. However, there is still very little innovative application of mobile technology and its social networks in Spanish universities. In this article we explore Spanish university students’ perceptions of the use of social networks for educational purposes in the classroom. We found students to have an ambivalent perception as they are both critical and approving of using mobile devices in university teaching. We present data from the research project “Media competencies of citizens in emerging digital media in university environments” funded by the Ministry of Economy and Competitiveness of Spain. The study is based on 897 questionnaires given to Spanish university students studying various degrees, as well as four focus groups held in Seville, Madrid, Huelva and Barcelona during the 2017-2018 academic year. The data show that there is little use of social networks for educational and creative purposes in Spanish universities, and formal practices (organized by the teacher) are very different from informal practices (organized spontaneously by students). The latter is the most common among university students and WhatsApp is the most used internal tool, followed far behind by Facebook and Instagram. Students appreciate the direct and immediate communication of these networks, but are concerned about their distracting influence in the classroom and the possibility that teachers could invade their privacy.; El uso que los jóvenes hacen de las redes sociales en su día a día es enorme, siendo sin lugar a duda la práctica mediática que más realizan. En este contexto, cada vez son mayores los esfuerzos por incluir los usos en medios sociales que realizan los estudiantes fuera del aula dentro de las prácticas de aprendizaje universitarias. Sin embargo, la aplicación innovadora de la tecnología móvil y de sus redes sociales en las universidades españolas es todavía escasa, y su aplicación en la enseñanza universitaria presenta al mismo tiempo aprobación y crítica entre los estudiantes. En este artículo exploramos la percepción que tienen los universitarios españoles sobre el uso de las redes sociales con fines didácticos en el aula, una percepción que se define en este artículo como ambivalente. Para ello, presentamos datos del proyecto I+D+i “Competencias mediáticas de la ciudadanía en medios digitales emergentes en entornos universitarios” financiado por el Ministerio de Economía y Competitividad de España provenientes de 897 encuestas realizadas a estudiantes universitarios españoles de titulaciones vinculadas a la Comunicación y la Educación, así como de 6 grupos de discusión realizados en Sevilla, Madrid, Huelva, Barcelona y Oviedo durante el curso 2017-2018. Los datos muestran el escaso uso de las redes sociales con fines didácticos y creativos en las universidades españolas, pudiendo diferenciarse entre prácticas formales (organizadas por el profesor) e informales (organizadas de manera espontánea por los alumnos). Esta última es la más común entre los universitarios siendo WhatsApp la herramienta interna más utilizada, seguido de lejos por Facebook e Instagram. Al aprecio por la comunicación directa e instantánea de estas redes, se suman temores por parte del alumnado sobre aspectos vinculados con su propia distracción en el aula o invasión de su privacidad por parte de los docentes.2021-01-01T00:00:00ZCorrelational network visual analysis of adolescents’ film entertainment responses
https://hdl.handle.net/10171/59964
Title: Correlational network visual analysis of adolescents’ film entertainment responses
Abstract: This study aims to shed light on adolescents’ characterizations of their preferred film entertainment. It seeks to describe the psychological responses of youngsters from two European countries (Italy and Spain) to dramas from the European region about current social/human issues. The study also seeks to determine if the adolescents’ responses differ according to the film and the cultural context (country) to which they belong. For doing so, the research applies an innovative visual research technique in Media Communication: a correlational network analysis. A total of 234 Italian and Spanish adolescents watched three European dramas. Later, they completed four questionnaires measuring hedonic (enjoyment), eudaimonic (appreciation) responses and predictors of them (narrative engagement and perceived realism). The results present the visual intercorrelations of the studied variables, which give deeper insights into youngsters’ gratifications in film consumption. These results suggest that films appear to be more influential than country in adolescents’ responses. They also show there are specific models of responses for each film in each situation. The application of the visual quantitative tool broadens our knowledge on adolescents’ entertainment through dramatic film and on the role of the cultural context and the audiovisual stimulus in the entertainment responses. It also challenges empirical studies using a single stimulus.2021-01-01T00:00:00ZClimate change perception among Spanish undergraduates. A reception study on the combination of the local, global, gain and loss frames
https://hdl.handle.net/10171/59962
Title: Climate change perception among Spanish undergraduates. A reception study on the combination of the local, global, gain and loss frames
Abstract: Climate change attitudes and perceptions vary significantly among countries and cultures through a host of factors. Within media content about climate change, framing is one of the most relevant elements. This research interrogated how framing combinations across local-global and gain-loss frames influence attitudes and perceptions about climate change. We examined varying framing approaches through case-study experimentation with university students in Spain (N = 120). Students viewed one of four videos, each one based on a different combination of frames before answering a set of survey questions, with the aim of testing (i) how do the combinations of the local-global and the gain-loss frames affect the perception of the seriousness of climate change and (ii) how do combinations of the four frames affect support for action to address climate change. Results indicate that the participants scored similar values, regarding the seriousness of climate change and the need to take action, regardless of the video they watched. This means that interaction effects and other contextual factors (e.g., previous environmental concerns) may limit efficacy of deliberately introduced frames more than previously considered. These findings help to further deepen and nuance possible explanations for wider discursive interactions that comprise our attitudes and perceptions of climate change.2021-01-01T00:00:00Z