Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Pérez-Latre, F.J. (Francisco Javier) | |
| dc.date.accessioned | 2010-10-28T10:55:11Z | - |
| dc.date.available | 2010-10-28T10:55:11Z | - |
| dc.date.issued | 2008 | - |
| dc.identifier.citation | The Changing Media Business Environment | es_ES |
| dc.identifier.isbn | 978-989-8143-06-8 | - |
| dc.identifier.uri | https://hdl.handle.net/10171/13834 | - |
| dc.description.abstract | Article about the paradigm shift in advertising and how it changes the way traditional advertising worked. | es_ES |
| dc.language.iso | eng | es_ES |
| dc.publisher | Media XXI | es_ES |
| dc.rights | info:eu-repo/semantics/openAccess | es_ES |
| dc.subject | Materias Investigacion::Comunicación | es_ES |
| dc.title | Advertising fragmentation | es_ES |
| dc.type | info:eu-repo/semantics/bookPart | es_ES |
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