El consumo nostálgico de aristocracia

Abstract

This study analyzes an emergent process of new consumption trends. It is characterized by the rejection to the massive and uniform consumption and favours a behaviour which we call: “the wistful consumption of aristocracy”, of which we describe its main features: the slow time pace, the aesthetic reflexivity in the style and in lifestyles, the preference for fashion and luxury, the local dandyism and the melancholic emotivity.