Popular National Culture and Advertising in the Soviet Travel Agencies, 1964 -1984

Zhuk, S. (Sergei)

Autor(es):

Zhuk, S. (Sergei)

Palabras clave :

International tourism
Advertising
Brezhnev era
Nationalism
Western rock music

Fecha de publicación :

2011

Editorial :

Servicio de Publicaciones de la Universidad de Navarra

ISSN :

1139-0107

Cita:

Zhuk, S. (2011). ""Popular National Culture and Advertising in the Soviet Travel Agencies, 1964 -1984"", Memoria y Civilización, 14, 53-77

Resumen

Sergei Zhuk's article deals with problem of advertising of international tourism abroad during the Brezhnev Era. Commercial reasons made the Soviet administration of various travel agencies to incorporate in their advertising elements of nationalism and western rock music as well.

URI :

https://hdl.handle.net/10171/34926

DOI:

10.15581/001.14.1691

Aparece en las colecciones:

REV - Memoria y Civilización - Vol. 14 (2011)

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