Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Zhuk, S. (Sergei) | - |
| dc.date.accessioned | 2014-01-24T11:59:17Z | - |
| dc.date.available | 2014-01-24T11:59:17Z | - |
| dc.date.issued | 2011 | - |
| dc.identifier.citation | Zhuk, S. (2011). ""Popular National Culture and Advertising in the Soviet Travel Agencies, 1964 -1984"", Memoria y Civilización, 14, 53-77 | es_ES |
| dc.identifier.issn | 1139-0107 | - |
| dc.identifier.uri | https://hdl.handle.net/10171/34926 | - |
| dc.description.abstract | Sergei Zhuk's article deals with problem of advertising of international tourism abroad during the Brezhnev Era. Commercial reasons made the Soviet administration of various travel agencies to incorporate in their advertising elements of nationalism and western rock music as well. | es_ES |
| dc.language.iso | eng | es_ES |
| dc.publisher | Servicio de Publicaciones de la Universidad de Navarra | es_ES |
| dc.rights | info:eu-repo/semantics/openAccess | es_ES |
| dc.subject | International tourism | es_ES |
| dc.subject | Advertising | es_ES |
| dc.subject | Brezhnev era | es_ES |
| dc.subject | Nationalism | es_ES |
| dc.subject | Western rock music | es_ES |
| dc.title | Popular National Culture and Advertising in the Soviet Travel Agencies, 1964 -1984 | es_ES |
| dc.type | info:eu-repo/semantics/article | es_ES |
| dc.identifier.doi | 10.15581/001.14.1691 | es_ES |
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