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dc.creatorArrese, Á. (Ángel)-
dc.date.accessioned2014-03-12T17:40:58Z-
dc.date.available2014-03-12T17:40:58Z-
dc.date.issued2005-
dc.identifier.citationA. Arrese, “Issues in media product management”, en Alan B. Albarran, Sylvia M.Chan-Olmstedy Michael O.Wirth (eds.), Handbook of Media Management and Economics, Lawrence Erlbaum Associates, New Jersey, 2005, pp.181-201es_ES
dc.identifier.isbn0805850031-
dc.identifier.urihttps://hdl.handle.net/10171/35501-
dc.description.abstractThis article explains the main dimensions of media contents as products, from the economic and managerual point of view.es_ES
dc.language.isoenges_ES
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.subjectMedia Magamentes_ES
dc.subjectProduct Managementes_ES
dc.titleIssues in Media Product Managementes_ES
dc.typeinfo:eu-repo/semantics/bookPartes_ES

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