Audience behaviour and multiplatform strategies: the path towards connected TV in Spain
Other Titles:
El comportamiento del público y las estrategias multiplataforma: el camino hacia la televisión conectada en España
O comportamento do público e as estratégias multiplataforma: o caminho para a televisão conectada na Espanha
Keywords:
Audience consumption
Multiplatform
Connected television
Materias Investigacion::Comunicación
Publisher:
Universidad Austral, Argentina
Citation:
Medina, M.; Herrero, M. y Guerrero, E. ""Audience behaviour and multiplatform strategies: the path towards connected TV in Spain"". Austral Comunicación, 4 (1), Junio 2015, pp. 153-172
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