Re-fuelling the talent tank. A qualitative study of key deficiencies, future needs, and life-long learning needs of communication management professionals in Europe
Keywords:
Competences
roles
professionalism
lifelong learning and education
public relations profession
knowledge
skills
cross-cultural skills
social media
Publisher:
Servicio de Publicaciones de la Universidad de Navarra
Citation:
Moreno, A. (Ángeles); Tench, R. (Ralph); Okay, A. (Ayla). "Re-fuelling the talent tank. A qualitative study of key deficiencies, future needs, and life-long learning needs of communication management professionals in Europe". Communication & Society. 30 (3), 2017, 109 - 127
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