City brand projected personality: a new measure to assess the consistency of projected personality across messages
Keywords:
Place branding
City brand
Brand consistency
Projected personality
Communication
Website
Brand Image
Publisher:
Servicio de Publicaciones de la Universidad de Navarra
Citation:
Vinyals-Mirabent, S. (Sara); Mohammadi, L. (Leila). "City brand projected personality: a new measure to assess the consistency of projected personality across messages". Communication & Society. 31 (4), 2018, 91 - 108
Statistics and impact
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