Political influencers. A study of Donald Trump’s personal brand on Twitter and its impact on the media and users
Other Titles:
Influencers de la Política. Estudio de la marca personal de Donald Trump en Twitter y efectos en medios y usuarios
Keywords:
Influencer
political communication
Trump
Twitter
the media
agenda setting
online users
Influencer
comunicación política
Trump
Twitter
medios de comunicación
agenda setting
usuarios digitales
Publisher:
Servicio de Publicaciones de la Universidad de Navarra
Citation:
Pérez-Curiel, C. (Concha); Limón-Naharro, P. (Pilar). "Political influencers. A study of Donald Trump’s personal brand on Twitter and its impact on the media and users". Communication and Society. 32 (1), 2019, 57 - 75
Statistics and impact
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