Diegetic and non-diegetic surprises, and their effect on liking, long-term recall and comprehension in narrative television commercials
Keywords:
Emotions
surprise
narrative
diegetic
audiovisual
Publisher:
Servicio de Publicaciones de la Universidad de Navarra
Citation:
López-Díez, J. (Jaime); Bermejo-Berros, J. (Jesús). "Diegetic and non-diegetic surprises, and their effect on liking, long-term recall and comprehension in narrative television commercials". Communication and Society. 32 (1), 2019, 91 - 104
Statistics and impact
0 citas en
0 citas en
Items in Dadun are protected by copyright, with all rights reserved, unless otherwise indicated.