The communicative management of large companies in Spain: structure, resources and main challenges of their managers
Other Titles:
La gestión comunicativa de las grandes empresas en España: estructura, recursos y principales retos de sus responsables
Keywords:
Communication
company
organisation
public relations
department
Comunicación
empresa
organización
relaciones públicas
gabinete
Publisher:
Servicio de Publicaciones de la Universidad de Navarra
Citation:
Fernández-Souto, A. B. (Ana-Belén); Puentes-Rivera, I. (Iván); Vázquez-Gestal, M. (Montse). "The communicative management of large companies in Spain: structure, resources and main challenges of their managers". Communication and Society. 32 (1), 2019, 161 - 176
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