Full metadata record
DC Field | Value | Language |
---|---|---|
dc.creator | Fernández-Souto, A. B. (Ana-Belén) | - |
dc.creator | Puentes-Rivera, I. (Iván) | - |
dc.creator | Vázquez-Gestal, M. (Montse) | - |
dc.date.accessioned | 2019-06-18T12:54:56Z | - |
dc.date.available | 2019-06-18T12:54:56Z | - |
dc.date.issued | 2019 | - |
dc.identifier.citation | Fernández-Souto, A. B. (Ana-Belén); Puentes-Rivera, I. (Iván); Vázquez-Gestal, M. (Montse). "The communicative management of large companies in Spain: structure, resources and main challenges of their managers". Communication and Society. 32 (1), 2019, 161 - 176 | es |
dc.identifier.issn | ISSN 2386-7876 | - |
dc.identifier.uri | https://hdl.handle.net/10171/57839 | - |
dc.description.abstract | This article studies the communicative structures of the main companies in Spain. Based on the fact that these organisations have significant economic and human resources, the structure of their communication areas is analysed, as well as the specific training of their top managers. In addition, the article will outline the main concerns that these organisational structures have with regard to the day-to-day management of business communication (transparency, reputation, identity, etc.). To do this, the object of the study is made up of the main companies in the Spanish continuous market, some of them included in the Ibex 35 in 2018. This population has been selected because it has the greatest impact on the national economy and is susceptible to greater information transparency. | - |
dc.description.abstract | El presente artículo reflexiona sobre las estructuras comunicativas de las principales empresas españolas. Partiendo de la base de que estas organizaciones tienen importantes recursos económicos y humanos, se analiza la organización de sus áreas de comunicación, las prácticas que llevan a cabo y la formación específica de sus máximos responsables. Además, se detallan las principales preocupaciones y retos de esos departamentos de comunicación en el presente y el futuro inmediato (transparencia, reputación, identidad, etc.). El objeto de estudio lo constituyen las empresas españolas con mayor volumen de facturación, incluyendo las del Ibex 35 en 2018, por ser las de mayor impacto en la economía nacional, además de susceptibles de una mayor transparencia informativa. | - |
dc.language.iso | eng | - |
dc.publisher | Servicio de Publicaciones de la Universidad de Navarra | - |
dc.rights | info:eu-repo/semantics/openAccess | - |
dc.subject | Communication | - |
dc.subject | company | - |
dc.subject | organisation | - |
dc.subject | public relations | - |
dc.subject | department | - |
dc.subject | Comunicación | - |
dc.subject | empresa | - |
dc.subject | organización | - |
dc.subject | relaciones públicas | - |
dc.subject | gabinete | - |
dc.title | The communicative management of large companies in Spain: structure, resources and main challenges of their managers | - |
dc.title.alternative | La gestión comunicativa de las grandes empresas en España: estructura, recursos y principales retos de sus responsables | - |
dc.type | info:eu-repo/semantics/article | - |
dc.identifier.doi | 10.15581/003.32.37821 | es_ES |
dadun.citation.endingPage | 176 | - |
dadun.citation.number | 1 | - |
dadun.citation.publicationName | Communication and Society | - |
dadun.citation.startingPage | 161 | - |
dadun.citation.volume | 32 | - |
dc.date.updated | 2019-06-18T12:54:57Z | - |
dc.description.version | Peer Reviewed | - |
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