Audiovisual Industry Audiovisual Markets Film TV Video Hollywood Europe
Media Business School
“The Audiovisual Industry and Markets Today”, en Pardo, Alejandro, The Audiovisual Management Handbook: An In-Depth Look at the Film, Television and Multimedia Industry in Europe, Media Business School, Madrid, 2002, pp. 17-46 .
This chapter examines the contemporary audiovisual product and the structure of today’s industry in its basic components to provide an overall picture of current market power and key player strategies. Business environments tend toward either extreme competition or alternatively, mutual co-operation. The result of the interplay between industry structure and individual company behaviour is the performance of the industry as a whole, expressed in economic terms: efficiency, productivity, technological progressiveness and profitability.