Full metadata record
DC Field | Value | Language |
---|---|---|
dc.creator | García-Orosa, B. (Berta) | - |
dc.creator | Alafranji, M. (Mohsen) | - |
dc.date.accessioned | 2021-10-04 | - |
dc.date.accessioned | 2021-10-20T11:19:50Z | - |
dc.date.available | 2021-10-20T11:19:50Z | - |
dc.date.issued | 2021 | - |
dc.identifier.citation | García-Orosa, B. (Berta); Alafranji, M. (Mohsen). "Engagement as an emerging value on the television channel Al Jazeera. Comparative analysis of AJA and AJE (2016-2020)". Communication & Society. 34 (4), 2021, 1 - 16 | es |
dc.identifier.issn | 2386-7876 | - |
dc.identifier.uri | https://hdl.handle.net/10171/62205 | - |
dc.description.abstract | The main objective is the comparative analysis of the engagement strategies in the AlJazeera channels in Arabic and English. Methodological triangulation is used through bibliographic review, content analysis, 45 in-depth interviews and non-participant observation. The policies carried out with two important points are studied in 2016 with the conformation of the engagement strategy and in 2018 with the restructuring of the television teams. Engagement is no longer just a marketing strategy to turn the audience into a fundamental actor in content production. Platformization and the search for a comprehensive and international strategy emerge as challenges for the coming years | en_US |
dc.description.abstract | This paper will conduct a comparative analysis of engagement strategies in Al Jazeera’s Arabic and English channels. Methodological triangulation is used through literature review, content analysis, in-depth interviews and non-participant observation. We study the channels’ policies as seen in two turning points: the formation of the engagement strategy in 2016 and the team restructuring in 2018. Engagement is no longer just a marketing strategy to turn the audience into a key player in content production. Platformization and the search for a comprehensive, international strategy emerge as challenges for the coming years. | es_ES |
dc.language.iso | eng | - |
dc.publisher | Servicio de Publicaciones de la Universidad de Navarra | es_ES |
dc.rights | info:eu-repo/semantics/openAccess | es_ES |
dc.subject | Engagement | - |
dc.subject | redes sociales | - |
dc.subject | comunicación | - |
dc.subject | periodismo | - |
dc.subject | - | |
dc.subject | televisión | - |
dc.subject | plataformas digitales | - |
dc.title | Engagement as an emerging value on the television channel Al Jazeera. Comparative analysis of AJA and AJE (2016-2020) | en_US |
dc.title.alternative | Engagement como valor emergente en el canal televisivo AlJazeera. Análisis comparativo entre AJA y AJE (2016-2020) | es_ES |
dc.type | info:eu-repo/semantics/article | es_ES |
dc.identifier.doi | 10.15581/003.34.4.1-16 | - |
dadun.citation.endingPage | 16 | - |
dadun.citation.number | 4 | - |
dadun.citation.publicationName | Communication & Society | - |
dadun.citation.startingPage | 1 | - |
dadun.citation.volume | 34 | - |
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