Scarcity as a desirable attribute of luxury fashion brands in millennial marketing
Other Titles:
Nestašica kao poželjna karakteristika luksuznih marki u marketingu usmjerenom milenijalcima
Keywords:
Marketing
Scarcity
Luxury
Millennials
Experimental design
Nestašica
Luksuz
Milenijalci
Eksperimentalni dizajn
Publisher:
Faculty of Economics and Business, University of Zagreb
Citation:
Ballina, J.F. (Javier F.) de la; Ballina, I. (Isabel) de la. "Scarcity as a desirable attribute of luxury fashion brands in millennial marketing". Market-Tržište. 31 (2), 2019, 153 - 170
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