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dc.creatorMallya, D. (Deepali)-
dc.creatorSusanti, R. (Rini)-
dc.date.accessioned2021-04-13-
dc.date.accessioned2021-10-22T07:02:16Z-
dc.date.available2021-10-22T07:02:16Z-
dc.date.issued2021-
dc.identifier.citationMallya, D. (Deepali); Susanti, R. (Rini). "Theorizing race, marginalization, and language in the digital media". Communication & Society. 34 (2), 2021, 403 - 415es
dc.identifier.issn2386-7876-
dc.identifier.urihttps://hdl.handle.net/10171/62257-
dc.description.abstractDigitization of the communication medium has transformed the mute, marginalized ‘audience’ into a heterogeneous and credible content ‘producer.’ Drawing on this dynamics and operation of the digital media, it has urged the need to re-theorize ‘marginalization’ and ‘race.’ Hence, this paper critiques the digital-media tool, blogs, using a rhetoric-textual analysis method and critical discourse analysis method for the fictional text, <em>Americanah</em>. These methods employ the psychoanalytical-Althusserian critique of Adichie’s fictional narrative, <em>Americanah</em>. In the psychoanalytical sense, blog-writing can qualify as a mechanism of ‘sublimation’ in the post-modern world. In the Althusserian sense, blogs become persuasive mechanisms for a subject’s interpellation into non-dominant ideology. Among the plethora of marginalized global communities, African-Americans are enormously embracing the virtual communication trends for socio-political motives. This paper theorizes the correlations between race-related blogging, psychoanalytic sublimation, and the socio-political repudiation of power structure by employing the literary text as material evidence. Accordingly, the literary study has concluded that digital-mediums (i.e., in this case, political blogs) can depose the power vested in the ideological-state-apparatuses and impose a high potential for expression of unrestrained, credible, and democratic voice of the marginalized. It also validates that blogs/blogging influences and moulds national/political/racial discourses by lending a liberated voice and context-independent perspective to the racially oppressed.en_US
dc.language.isoeng-
dc.publisherServicio de Publicaciones de la Universidad de Navarraes_ES
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.titleTheorizing race, marginalization, and language in the digital mediaen_US
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.identifier.doi10.15581/003.34.2.403-415-
dadun.citation.endingPage415-
dadun.citation.number2-
dadun.citation.publicationNameCommunication & Society-
dadun.citation.startingPage403-
dadun.citation.volume34-

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