Parodic satire of NO-DO in «Polònia»: Iconoclasm and visual re-framing of the Spanish (far)right-wing discourse
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Servicio de Publicaciones de la Universidad de Navarra
Valhondo, J.L. (José Luis). "Parodic satire of NO-DO in «Polònia»: Iconoclasm and visual re-framing of the Spanish (far)right-wing discourse". Communication & Society. 34 (2), 2021, 417 - 432
As cultural content, Polònia constitutes an unusual case. We are dealing with one of the highest audience-share television programmes in Catalonia in recent years. Moreover, it is uncommon in the Spanish political-media system, where satire does not enjoy such a social acceptance by audiences. The purpose of this study consists of analysing how a parody of a Francoist regime newsreel (NO-DO) serves the purpose of ridiculing and satirising the extreme-rightist discourse of Vox political party. We employ a visual re-framing approach to the topic, examining keyframes of three Polònia pieces related to the formation of the leftist coalition government between the Socialist Party and Unidas Podemos, the dialogue roundtable about the Catalan political conflict and the feminist celebration of the International Women’s Day. The results refer to the re-articulation of the representation of power icons in the Catalan political sphere. Polònia mocks an alleged victimisation of the rightist discourse concerning the Catalan conflict, feminism and immigration. Those topics resonate in the old Francoist discourse of NO-DO. We relate those results to the building of national identities amid a political conflict, in the sense of how Polònia addressed a specific target with cultural and political cues. At the same time, the parodic satire of TV3 Polònia is considered in the context of (post)modern iconoclastic tradition.

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