Dietary supplements’ endorsements. A content analysis of claims and appeals on Spanish radio
Other Titles:
Dietary supplements’ endorsements. A content analysis of claims and appeals on Spanish radio
Keywords:
Elaboration Likelihood Model (ELM)
dietary supplements
health communication
public policy
radio advertising
Publisher:
Servicio de Publicaciones de la Universidad de Navarra
Citation:
Muela-Molina, C. (Clara); Perelló-Oliver, S. (Salvador); de-la-Quintana, A. (Alfonso). "Dietary supplements’ endorsements. A content analysis of claims and appeals on Spanish radio". Communication & Society. 33 (2), 2020, 79 - 90
Statistics and impact
0 citas en
0 citas en
Items in Dadun are protected by copyright, with all rights reserved, unless otherwise indicated.