Brand strategy and content management on Instagram: scheduling and message length as factors to improve engagement
Other Titles:
Estrategia de marca: Los factores programáticos y la longitud del contenido para mejorar el engagement en Instagram
Keywords:
Marketing digital
comunicación de marca
comunidades virtuales
engagement
redes sociales
Instagram
Publisher:
Servicio de Publicaciones de la Universidad de Navarra
Citation:
Cuevas-Molano, E. (Elena); Sánchez-Cid, M. (Manuel); Gordo-Molina, V. (Virginia). "Brand strategy and content management on Instagram: scheduling and message length as factors to improve engagement". Communication & Society. 35 (2), 2022, 71 - 87
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