Television channels and the internet: opportunities for the identity and the future of broadcasters

Abstract

In the las few years, public broadcasters, as well as the privates ones, have placed their contents on the internet. This has been a gradual process In the last few years, public broadcasters, as well as the private ones, have placed their contents in the Internet. This has been a gradual process and not exempt from doubts and diffculties for the television channels. Simultaneously, there has been a rapid increase in the use of the Internet. According to the last research done by EGM (Estudio General de Medios), the Internet's penetration- the connection in the last few months- in 2011 was 57% and in 1996 only added up to 1%. In 2011, the average daily use of the Internet was 63 minutes, when the television surpassed it with 237 minutes and the radio with 110 minutes.