Optimal distinctiveness across revenue models: Performance effects of differentiation of paid and free products in a mobile app market
Keywords:
Differentiation
Legitimacy
Machine learning
Optimal distinctiveness
Revenue models
Note:
This is an open access article under the terms of the Creative Commons Attribution-NonCommercial License
Citation:
van Angeren, J., Vroom, G., McCann, B. T., Podoynitsyna, K., & Langerak, F. (2022). Optimal distinctiveness across revenue models: Performance effects of differentiation of paid and free products in a mobile app market. Strategic Management Journal, 43( 10), 2066– 2100. https://doi.org/10.1002/smj.3394
Statistics and impact
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