The impact of market-driven revenues on the boundaries of Journalism
Keywords: 
Revenues
Paywalls
Branded content
Business models
Issue Date: 
2023
Publisher: 
Springer Cham
Project: 
inof:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2021-2023/ PID2021-122534OB-C22/ES/MEDIOS NATIVOS DIGITALES EN ESPAÑA: TIPOLOGIAS, AUDIENCIAS, CONSTRUCCION DE LA CONFIANZA Y CLAVES PARA LA SOSTENIBILIDAD PERIODISTICA
ISBN: 
978-3-031-43925-4
Note: 
The Author(s), under exclusive license to Springer Nature Switzerland AG 2023 M.-C. Negreira-Rey et al. (eds.)
Citation: 
Vara-Miguel, A. (Alfonso); Sánchez-Blanco, M. (María Cristina). "The impact of market-driven revenues on the boundaries of Journalism". En María-Cruz Negreira-Rey, Jorge Vázquez-Herrero, José Sixto-García, Xosé López-García. Blurring boundaries of journalism in digital media (pp. 55-70). Springer Cham, 2023
Abstract
Digital innovations have revolutionized the business model of news organizations, which previously relied heavily on advertising. Digital media companies have adopted various revenue streams such as branded or sponsored content, subscriptions or memberships, direct public subsidies or private grants, and electronic commerce to ensure the sustainability of digital outlets. However, these different types of funding have also impacted the boundaries of journalism. A more market-driven approach to news may undermine the crucial social role that journalism plays in modern democracies, as market dynamics may displace journalistic criteria. Additionally, the paywall model, which charges for exclusive and high-quality content, may exacerbate the gap between those who can afford it and the majority who cannot access it.

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