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dc.creatorStremersch, S. (Stefan)-
dc.creatorCamacho, N. (Nuno)-
dc.creatorKeko, E. (Elio)-
dc.creatorWuyts, S. (Stefan)-
dc.date.accessioned2024-03-13T10:36:20Z-
dc.date.available2024-03-13T10:36:20Z-
dc.date.issued2021-10-22-
dc.identifier.citationStremersch, S. (Stefan); Camacho, N. (Nuno); Keko, E. (Elio); et al. "Grassroots innovation success: The role of self-determination and leadership style". International journal of research in marketing. 39 (2), 2021-10-22, 396 - 414es_ES
dc.identifier.issn1873-8001-
dc.identifier.urihttps://hdl.handle.net/10171/69245-
dc.description.abstractAn increasing number of firms engage in grassroots innovation, i.e., the voluntary generation and development of innovations by any member of an organization, regardless of function or seniority. However, no empirical study to date identifies the determinants of success or failure of grassroots innovation initiatives. We execute a survey study among 3,728 managers in 14 countries, 2,353 of which (63.1%) had already engaged in grassroots innovation. We find that, on average, firms that adopt grassroots innovation outperform firms that do not. We also find that firms that enable (1) employee autonomy, (2) competence development, and (3) relatedness (i.e., helping employees establish mutually beneficial relationships with trusted colleagues) in their grassroots innovation initiatives outperform firms that do not. We document that such effects are contingent on a firm’s institutional environment (i.e., leadership style and market orientation). For instance, the lower the market orientation and the higher the hierarchical leadership of the firm, the higher the performance returns the firm obtains from fostering autonomy and relatedness in grassroots innovation. These findings encourage managers and firms to adopt (or persist in their) grassroots innovation initiatives, to infuse them with sufficient autonomy, competence, and relatedness and match them with the right leadership style.es_ES
dc.description.sponsorshipThe authors acknowledge the financial support of ECMI (Erasmus Center for Marketing and Innovation).es_ES
dc.language.isoenges_ES
dc.publisherElsevieres_ES
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.subjectInnovationes_ES
dc.subjectGrassroots innovationes_ES
dc.subjectGrassroots innovation process designes_ES
dc.subjectSelf-determinationes_ES
dc.subjectLeadership stylees_ES
dc.subjectMarket orientationes_ES
dc.titleGrassroots innovation success: The role of self-determination and leadership stylees_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.relation.publisherversionhttps://www.sciencedirect.com/science/article/pii/S0167811621000847es_ES
dc.publisher.placeEstados Unidos de Américaes_ES
dc.description.noteThis is an open access article under the CC BY licensees_ES
dc.identifier.doi10.1016/j.ijresmar.2021.10.003-
dadun.citation.endingPage414es_ES
dadun.citation.number2es_ES
dadun.citation.publicationNameInternational Journal of Research in Marketinges_ES
dadun.citation.startingPage396es_ES
dadun.citation.volume39es_ES

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