A university crisis provoked by an online class: a communications case study on a social media turbulence
Keywords: 
University
Crisis management
Social media
Bioethics
Homosexuality
Catholic Church
Issue Date: 
25-Oct-2021
Publisher: 
Taylor & Francis
ISSN: 
2375-3242
Note: 
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation: 
Cierva, Y. (Yago) de la; Rico-Méndez, S. (Samanta); Guzik, P. (Paulina). "A university crisis provoked by an online class: a communications case study on a social media turbulence". Church, Communication and Culture. 6 (2), 2021-10-25, 327 - 359
Abstract
In 2020, a Latin American university with a Catholic ethos suffered a crisis when the content of an online class on bioethics regarding homosexuality was posted on Twitter. This communications case study – in which names have been altered to protect confidentiality – describes the objective and subjective circumstances of the case, how the problem evolved, how different stakeholders reacted, and what the University did in order to cope with the crisis. It also narrates what the University did in the post-crisis period to prevent something similar from happening again. The study concludes with a brief analysis of the main takeaways that this case could offer to University authorities and, in general, to managers and communicators in Church-related institutions.
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