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dc.creatorMedina, M. (Mercedes)-
dc.creatorDiego-González, P. (Patricia)-
dc.creatorPortilla-Manjón, I. (Idoia)-
dc.date.accessioned2024-04-18T11:23:24Z-
dc.date.available2024-04-18T11:23:24Z-
dc.date.issued2023-
dc.identifier.citationMedina, M. (Mercedes); Diego-González, P. (Patricia); Portilla-Manjón, I. (Idoia). "Are video streaming platforms stifling local production creativity? The spanish case". Creativity. 9 (2), 2023, 138 - 155es_ES
dc.identifier.issn2354-0036-
dc.identifier.urihttps://hdl.handle.net/10171/69362-
dc.description.abstractInternational streaming platforms have broken into the European market and are partnering with local production companies to produce content. Online consumption generates a huge database on the tastes and consumption patterns of viewers. Although the business of video streaming platforms is to attract subscribers, all this data could be used to produce content adapted to the different sensibilities of the audience. We want to investigate to what extent entry of the streaming companies has impacted the creativity of the production process in Spain and how creativity may be affected by this. We carried out semi-structured interviews with creative workers who produce for both linear television channels and video on demand platforms. The sample focuses on four workers from independent production companies with years of experience working for the television channels that have started working for new streaming companies. Their responses imply that big data does not appear to reduce uncertainty and is not applied to make decisions in the first stages of the production process. However, production of local shows has changed significantly.es_ES
dc.description.sponsorshipThe research was financially supported by the project “From an architecture of listening and audience interaction to social footprint: good practices in content production” (INTERACT, reference number: RTI2018- 101124-B-I00), funded by the Ministry of Science, Innovation and Universities of the Spanish Government (2019-2022).-
dc.language.isoenges_ES
dc.publisherSciendoes_ES
dc.relationinfo:eu-repo/grantAgreement/AEI/Retos Investigación: Proyectos I+D+i/RTI2018- 101124-B-I00/[ES]/DE LA ARQUITECTURA DE LA ESCUCHA A LA HUELLA SOCIAL: BUENAS PRACTICAS EN LA PRODUCCION DE CONTENIDOS-
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.subjectCreativityes_ES
dc.subjectAudiovisual productiones_ES
dc.subjectStreaming platformses_ES
dc.subjectConsumer dataes_ES
dc.subjectSubscription video-on-demand (SVOD)es_ES
dc.subjectTelevision industryes_ES
dc.titleAre video streaming platforms stifling local production creativity? The spanish casees_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.identifier.doi10.2478/ctra-2022-0015-
dadun.citation.endingPage155es_ES
dadun.citation.number2es_ES
dadun.citation.publicationNameCreativityes_ES
dadun.citation.startingPage138es_ES
dadun.citation.volume9es_ES

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