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dc.creatorPérez-Latre, F.J. (Francisco Javier)
dc.date.accessioned2010-06-18T10:37:30Z-
dc.date.available2010-06-18T10:37:30Z-
dc.date.issued2007-
dc.identifier.citationJournal of Media Business Studieses_ES
dc.identifier.issn1652-2354-
dc.identifier.urihttps://hdl.handle.net/10171/7361-
dc.description.abstractThe changing role of advertising is altering the behavior of advertisers with significant implications for advertising-supported media. Advertisers are struggling to understand changes in audience media usage and to changes in attention paid to commercial messages. In order to maintain relevance, media firms need to lead the way in helping advertising understand and adjust to the changes.es_ES
dc.language.isoenges_ES
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.subjectMaterias Investigacion::Comunicaciónes_ES
dc.titleA paradigm shift in advertising and its meaning for advertising-supported mediaes_ES
dc.typeArticuloes_ES
dc.relation.publisherversionhttp://www.jombs.comes_ES

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