Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Martínez, J.L. (Juan Luis) | |
| dc.date.accessioned | 2010-08-09T09:16:50Z | - |
| dc.date.available | 2010-08-09T09:16:50Z | - |
| dc.date.issued | 1998 | - |
| dc.identifier.citation | MARTÍNEZ, Juan Luis. “Publicidad para causas sociales: argumentos racionales vs. argumentos emocionales”. Comunicación y sociedad. 1998, Vol XI, Nº1, p. 69-90. | es_ES |
| dc.identifier.issn | 0214-0039 | - |
| dc.identifier.uri | https://hdl.handle.net/10171/8798 | - |
| dc.language.iso | spa | es_ES |
| dc.publisher | Servicio de Publicaciones de la Universidad de Navarra | es_ES |
| dc.rights | info:eu-repo/semantics/openAccess | es_ES |
| dc.subject | Publicidad | es_ES |
| dc.subject | Causas | es_ES |
| dc.subject | Argumentos | es_ES |
| dc.subject | Racional | es_ES |
| dc.subject | Emocional | es_ES |
| dc.title | Publicidad para causas sociales: argumentos racionales vs. argumentos emocionales | es_ES |
| dc.type | info:eu-repo/semantics/article | es_ES |
| dc.identifier.doi | 10.15581/003.11.36418 | es_ES |
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