Leadership, An Essential Requirement for Effecting Change in Media Companies: An Analysis of the Spanish Market

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Keywords:

Materias Investigacion::Comunicación

Issue Date:

2003

ISSN:

1424-1277
1424-1250

Citation:

The International Journal on Media Management

Abstract

An study about leadership and the way it affects change in Spanish Media Companies. Marca, Radio Intereconomía and Telecinco are examined.

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JMM.Culture and the Media Industry ;vol5; No.III.pdf

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