Buying, Licensing and Launching: Strategies to Defend Market Share in the Spanish Magazine Industry
Keywords:
Materias Investigacion::Comunicación::Comunicación audiovisual
Mercados
Industrias
Revistas
Citation:
Artero, J.P.; Pérez-Latre, F.J. y Sánchez-Tabernero, A. (2008). “Buying, Licensing and Launching: Strategies to Defend Market Share in the Spanish Magazine Industry”. Journal of Spanish Language Media, 1, 168-183.
Statistics and impact
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