Digital strategies for innovation in media markets in crisis
Materias Investigacion::Comunicación
Empresa Informativa
Comunicación digital
Issue Date: 
Pérez-Latre, F.J. (Francisco Javier). "Digital strategies for innovation in media markets in crisis". En . , 2012-02-16T12:19:50Z,
This theoretical narrative paper looks at best international practices, case studies and recent literature in media management, with the goal of improving company performance in the Spanish market, and could be useful to understand the impact and meaning of the digital transition in a global context. It tries to answer questions as the following: Are there ways to innovate in unstable conditions? Are digital scenarios going to kill traditional media? Are they opportunities or threats? What are the quality indicators that are sustainable along time? Can “old” media learn from digital players or social media? We look to relevant cases to draw some lessons and “takeaways” for managers in Spanish media and entertainment companies.

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Digital strategies for innovation in media markets in crisis.pdf
Comunicación al Congreso de la European Media Management Association, Budapest, 10-12 de febrero de 2012
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