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dc.creatorHorst, S.O. (Sven Ove)-
dc.creatorJärventie-Theslef, R. (Rita)-
dc.creatorPérez-Latre, F.J. (Francisco Javier)-
dc.date.accessioned2022-01-19T08:30:31Z-
dc.date.available2022-01-19T08:30:31Z-
dc.date.issued2019-
dc.identifier.citationHorst, S.O. (Sven Ove); Järventie-Theslef, R. (Rita); Pérez-Latre, F.J. (Francisco Javier). "Entrepreneurial identity development through digital media". Journal of Media Business Studies. 17 (2), 2019, 87 - 112es_ES
dc.identifier.issn1652-2354-
dc.identifier.urihttps://hdl.handle.net/10171/62748-
dc.description.abstractThe use of digital media enables entrepreneurs to develop their startups in strategic manner. However, how entrepreneurs develop their identity through digital media is currently underexplored. Therefore, our focus is on how entrepreneurs describe and reflect on their communication with their audiences over digital media and, in turn, how that shapes their becoming as entrepreneurs. Our empirical data consists of 29 qualitative interviews and close observations in the start-up incubator neudeli at the Bauhaus-University Weimar. Through our analysis we show how the practice of strategic sparring and the practice of brand co-creation facilitate the development towards three alternative identity types, which are “solution-driven”, “purpose-driven” and “lifestyle-driven” identity. Ultimately, our study highlights how media management can be seen as a practice of self through communication over digital media.es_ES
dc.language.isoenges_ES
dc.publisherInforma UK Limitedes_ES
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.subjectMedia managementes_ES
dc.subjectEntrepreneurshipes_ES
dc.subjectMediatisationes_ES
dc.subjectIdentity formationes_ES
dc.subjectIdentity workes_ES
dc.subjectNarrativeses_ES
dc.titleEntrepreneurial identity development through digital mediaes_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.description.noteThis is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.es_ES
dc.identifier.doi10.1080/16522354.2019.1689767-
dadun.citation.endingPage112es_ES
dadun.citation.number2es_ES
dadun.citation.publicationNameJournal of Media Business Studieses_ES
dadun.citation.startingPage87es_ES
dadun.citation.volume17es_ES

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