Full metadata record
DC Field | Value | Language |
---|---|---|
dc.creator | Clements, Z. (Zoë) | - |
dc.creator | Parmar, R. (Rashik) | - |
dc.creator | Thomas, L.D.W. (Llewellyn D. W.) | - |
dc.date.accessioned | 2022-10-21T09:49:33Z | - |
dc.date.available | 2022-10-21T09:49:33Z | - |
dc.date.issued | 2022 | - |
dc.identifier.citation | Clements, Z. (Zoë); Parmar, R. (Rashik); Thomas, L.D.W. (Llewellyn D. W.). "Measuring platform return on participation". Business Horizons. 2 (65), 2022, 193 - 204 | es_ES |
dc.identifier.issn | 0007-6813 | - |
dc.identifier.uri | https://hdl.handle.net/10171/64537 | - |
dc.description.abstract | While industry platforms can transform industries and drive the digital economy, little guidance exists to help managers decide which industry platform to join. Derived from industry research, we propose a six-step return-on-participa- tion (ROP) method that enables managers to clearly and logically review how their firms are affected by a platform, what the benefits are, how current and future var- iable and fixed costs vary, as well as the often-hidden joining costs. We suggest this technique could also be used by managers to compare competing platforms and by platform owners to evaluate the attractiveness of their offerings. | es_ES |
dc.language.iso | eng | es_ES |
dc.publisher | Elsevier | es_ES |
dc.rights | info:eu-repo/semantics/openAccess | es_ES |
dc.subject | Industry platform; | es_ES |
dc.subject | Return on participation | es_ES |
dc.subject | Return on investment | es_ES |
dc.subject | Platform onboarding | es_ES |
dc.title | Measuring platform return on participation | es_ES |
dc.type | info:eu-repo/semantics/article | es_ES |
dc.description.note | This is an open access article under the CC BY-NC-ND licens | es_ES |
dc.identifier.doi | 10.1016/j.bushor.2021.02.036 | - |
dadun.citation.endingPage | 204 | es_ES |
dadun.citation.number | 65 | es_ES |
dadun.citation.publicationName | Business Horizons | es_ES |
dadun.citation.startingPage | 193 | es_ES |
dadun.citation.volume | 2 | es_ES |
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