Optimal distinctiveness across revenue models: Performance effects of differentiation of paid and free products in a mobile app market
Palabras clave :
Differentiation
Legitimacy
Machine learning
Optimal distinctiveness
Revenue models
Fecha de publicación :
1-mar-2022
Nota:
This is an open access article under the terms of the Creative Commons Attribution-NonCommercial License
Cita:
van Angeren, J., Vroom, G., McCann, B. T., Podoynitsyna, K., & Langerak, F. (2022). Optimal distinctiveness across revenue models: Performance effects of differentiation of paid and free products in a mobile app market. Strategic Management Journal, 43( 10), 2066– 2100. https://doi.org/10.1002/smj.3394
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