Memory and image: The designer’s mind as an alembic of examples

Abstract

With due interpretative caution and trying not to fall into simplification or cliché, it could be stated that the “rational” mind learns with “pure concepts” based mainly on the understanding of the essence and attributes of their objects of knowledge. The “logical” mind, on the other hand, learns to unravel the theoretical consequences of a formula within an abstract language. On its side, the “creative” mind of the designer acquires and achieves the object of knowledge—creativity—through a deep understanding of already completed designs. This paper aims to delve into the process of analysis of design examples, a process that could somehow resemble Alchemy, in which the alembic could be the pencil. Drawing is the analytical tool that allows the designer to distil the essence of the studied references departing from the overflow of images that arrive to the eye. With the gathering of different successful design examples, the designers build up a repository stocked in their memory that enlarges their creative capacity when facing new challenges.