From academic research to marketing practice: Exploring the marketing science value chain
Keywords:
Marketing science
Decision making in marketing
Marketing research
Marketing education
Mobile communication systems
Education research
Editorial note:
Published by Elsevier B.V. Open access under CC BY-NC-ND license.
Citation:
Roberts, J.H. (John H.); Kayande, U. (Ujwal); Stremersch, S. (Stefan). "From academic research to marketing practice: Exploring the marketing science value chain". International journal of research in marketing. 31, 2013-10-01, 127 - 140
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