González-Alonso, M. (Mónica)

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20192

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    Unexploited biodiversity data sources: the case of airborne pollen
    (2019) Perez-de-Zabalza, A. (Anabel); Ariño-Plana, A.H. (Arturo Hugo); González-Alonso, M. (Mónica)
    With more than one billion primary biodiversity data records (PBR), the Global Biodiversity Information Facility (GBIF) is the largest and, arguably, most comprehensive and accurate resource about the biodiversity data on the planet. Yet, its gaps (taxonomical, geographical or chronological, among others) have often been brought to attention (Gaijy et al. 2013) and efforts are continuously made to ensure more uniform coverage. Especially as data obtained through this resource are increasingly being used for science, policy, and conservation (Ariño et al. 2018), drawing on every possible source of information to complement already existing data opens new opportunities for supplying the integrative knowledge required for global endeavors, such as understanding the global patterns of ecosystem and environment changes.
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    Investment in the long-tail of biodiversity data: from local research to global knowledge
    (2019) Fernández-Eslava, B. (Blanca); Imas-Lecumberri, M. (María); Miqueleiz-Legaz, I. (Imanol); Baquero-Martin, E. (Enrique); Rodeles, A.A. (Amaia A.); Ibañez-Gaston, R. (Ricardo); Galicia-Paredes, D. (David); Chaves-Illana, A. (Ángel); Miranda-Ferreiro, R. (Rafael); Biurrun, G. (Gabriel) de; Cancellario, T. (Tommaso); Valerio-Galán, M. (Mercedes); Amezcua-Martinez, A. (Ana); Ariño-Plana, A.H. (Arturo Hugo); González-Alonso, M. (Mónica); Escribano-Compains, N. (Nora); Hernández-Soto, R. (Rubén)
    In business, the "long-tail economy" refers to a market strategy where the gravity center shifts from a few high-demand products to many, varied products focused on small niches. Commercialization of individually low-demand products can be profitable as long as their production cost is low and, all taken together, they aggregate into a big chunk of the market. Similarly, in the "business" of biodiversity data acquisition, we can find several mainstream products that produce zillions of bits of information every year and account for most of the budget allocated to increase our primary data-based knowledge about Earth's biological diversity. These products play a crucial role in biodiversity research. However, along with these large global projects, there is a constellation of small-scale institutions that work locally, but whose contribution to our understanding of natural processes should not be dismissed. These information datasets can be collectively referred to as the "long-tail biodiversity data".