On fashion and fashion discourses
Keywords: 
Fashion
Identity
Individualism
Novelty
Issue Date: 
2010
Publisher: 
Intellect Limited
ISSN: 
20404417
Online ISSN: 20404425
Citation: 
González, A.M. (2012). ""On fashion and fashion discourses"". Critical Studies in Fashion and Beauty, 1 (1), 15-35
Abstract
While critical views inherited from the past still influence our appraisal of fashion, its pervasiveness in contemporary society calls for an explanation. In this article I attempt to show how the importance of fashion in our society is the result of a combination of a structurally modern space and Romantic cultural ideals. I conclude that, despite its frivolous appearance, fashion is not only a powerful social indicator, but also a particular means of bringing together the diverse and often contradictory demands of our human nature through a peculiar exercise of practical judgment.

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