Measuring platform return on participation
Keywords: 
Industry platform;
Return on participation
Return on investment
Platform onboarding
Issue Date: 
2022
Publisher: 
Elsevier
ISSN: 
0007-6813
Note: 
This is an open access article under the CC BY-NC-ND licens
Citation: 
Clements, Z. (Zoë); Parmar, R. (Rashik); Thomas, L.D.W. (Llewellyn D. W.). "Measuring platform return on participation". Business Horizons. 2 (65), 2022, 193 - 204
Abstract
While industry platforms can transform industries and drive the digital economy, little guidance exists to help managers decide which industry platform to join. Derived from industry research, we propose a six-step return-on-participa- tion (ROP) method that enables managers to clearly and logically review how their firms are affected by a platform, what the benefits are, how current and future var- iable and fixed costs vary, as well as the often-hidden joining costs. We suggest this technique could also be used by managers to compare competing platforms and by platform owners to evaluate the attractiveness of their offerings.
Appears in Collections:

Files in This Item:
Thumbnail
File
1-s2.0-S0007681321000380-main.pdf
Description
Size
531.82 kB
Format
Adobe PDF


Statistics and impact

Items in Dadun are protected by copyright, with all rights reserved, unless otherwise indicated.