When science becomes controversial
Keywords: 
Environmental communication
Mass communication
Technical communication
Visual communication
Communication studies
Media and film studies
Humanities
Issue Date: 
2018
Publisher: 
Routledge
ISBN: 
978-1-138-48349-1
Citation: 
Erviti, M.C. (Mª Carmen); Azevedo-Moreira, J.M. (José María); Codina, M. (Mónica). "When science becomes controversial". En Bienvenido León and Michael Bourk. Communicating science and technology throught online video (pp. -). London: Routledge, 2018
Abstract
Online video’s unique capacity to reach large audiences makes it a powerful tool to communicate science and technology to the general public. The outcome of the international research project "Videonline," this book provides a unique insight into the key elements of online science videos, such as narrative trends, production characteristics, and issues of scientific rigor. If offers various methodological approaches: a literature review, content analysis, and interviews and surveys of expert practitioners to provide information on how to maintain standards of rigour and technical quality in video production.

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